Tuesday, March 9, 2010

Too Cold For Fast Food? You Betcha!

So it turns out that fast food junkies don't like severe winter weather! Who knew!?!

Burger King
announced this week that its North American sales were negatively impacted during the past two months as a result of 'adverse weather conditions' in the Central and Eastern portions of the United States. I guess that is what we are calling the back-to-back-to-back Nor'easters?!?

BK says sales declined 8.2 percent in the two-month period that ended February 28, compared to positive 3.1 percent in the same period last year. More than 75 percent of BK's restaurants are located in the snow weary regions.

Other fast food chains are also reporting that extreme winter weather impacted sales. Among them are Wendy's, Arby's, McDonald's and
Ruby Tuesday.

Meanwhile, sporting goods retailers such as
Dick’s Sporting Goods are posting better-than-expected quarterly profits on strong demand for cold weather gear. Hmmm... I foresee some opportunity here. Perhaps the fast food giants can partner with the sporting goods retailers to offer hamburger hand warmers!

Speaking of fast food and severe winter weather, Mint Oreo® Blizzard® is DQ's Blizzard® of the Month!